Roots to Results

Project Overview

A UX/UI transformation project for Bee Choo Origin, integrating a Table Ordering System, Website Redesign, and Personalized Hair Quiz to improve customer experience while staying true to the brand's heritage.

Role

UX/UI Designer

Challenge

Modernize the digital presence of a traditional wellness brand while maintaining its core values and improving the overall customer experience across multiple touchpoints.

Process

Outcome

Successfully modernized Bee Choo Origin's digital presence while preserving its traditional appeal. The new website, table ordering system, and personalized hair quiz resulted in increased online engagement, improved customer satisfaction, and a seamless integration of digital experiences with the brand's physical locations.