Giordano Redesigned

featured2023
Project Overview
Redesigned the Giordano website to create a seamless and engaging online shopping experience that mirrored the in-store experience.
uiuxredesignresearch
View ProjectRole
UI/UX Designer
Business AnalysisUX Mapping
Challenge
Address the disparity between online and in-store experiences and improve Giordano's online exposure.
Process
Outcome
Redesigned the website, added features like AR try-on and a chatbot, and ensured alignment with Giordano's brand vision. Saw a significant increase in user engagement and online sales.